Then recently we found another Emu gadget. It's a very neat little counter, about 2 inches/5cm. long. There are two circular holes in the purple plastic at the back, just visible, and we think that the plastic would bend enough to allow a knitting needle to be threaded through both holes (though we're not going to try it, for fear of breaking it).
In theory, the Knit-Count and ruler/gauge could have been manufactured long after the design was registered, but I think they are likely to date from the late 1940s.
Early ads claim that unlike other yarns, Emu knitting wool won't shrink. For instance, a 1945 ad says:
'Emu is the result of scientific research into wool shrinkage. It is made permanently unshrinkable and easy washing by a secret process called "emunising". Send for a copy of "Science and Wool" booklet, which explains why Emu Wool is unshrinkable.'We don't have a copy of the booklet in the collection, so I can't tell you the explanation.
Emu ran a long series of ads with the slogan "Knit with Emu and stop thinking about shrinking". The two illustrated give the address "Emu Wools Ltd., Emu House, Oxford Circus, London W.1." I wonder where Emu wool was spun - obviously not at Oxford Circus. Any information gratefully received.
|From Vogue Knitting 29, Autumn 1946|
|From Vogue Knitting 30, Spring 1947|